After ruining a couple of shirts, I decided that it was time for a new iron. So, I hopped onto Wize.com, a user review aggregator site, to do some product research. I was about to order the Black & Decker Digital Advantage Iron from Amazon.com. But on a whim, I decided to check some of the brick and mortar websites to see if I could find it for a reasonable price. I really wanted to use the iron this weekend, but I'm too cheap to pay for expedited shipping.
Well, sure enough, Bed Bath and Beyond had the iron at the same price. So I swung by the local brick and mortar store this afternoon and used one of my 20% off coupons. They seem to send me one every other week, and they always accept expired coupons. So, even when you take into account 8% sales tax, I wound up paying less at Bed Bath than if I'd ordered it from Amazon.com or any of the other online retailers that were featured on pricegrabber.com and shopping.com.
So, sometimes instant gratification can be a good thing :-)