Monday, April 10, 2006

Disney to Offer Free Shows Online the Morning After They Air

From today's Chicago Tribune:

A published report says the Disney Company plans to start making some of its most popular programming available free on the Internet. The Wall Street Journal says shows like "Desperate Housewives" and "Lost" would be available on a revamped Web site the morning after they air. The report says shows would be archived so viewers can eventually watch an entire season of shows from outlets including ABC and Disney Channel. New technology would be aimed at preventing viewers from fast-forwarding through commercials, in an effort to keep advertisers happy.

I wonder what, if any, effect this will have on TiVo and Apple iTunes? Perhaps people will still be willing to pay a premium to be able to fast forward through commercials.

**Update** Apparently, this is only an experiment. Episodes will be available at ABC.com for a limited time only, beginning in May and running through the end of June.

2 comments:

easy e said...

hackers will find a way to fast forward. But I still hope they put the shows online.

IRA said...

Hello easy e. Thanks for stopping by. And good point about circumventing the playback functions. Let's hope that it takes a while for Disney to figure that out :-)